Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:
Guidelines for representing your business on Google in 2015
We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google.
For best results using Google My Business:
Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
Make sure your address is accurate and precise.
Choose the fewest number of categories it takes to describe your overall core business.
Old Guidlines for goolg Business Pages
- Descriptors of any sort are NOT allowed
- Categories should be the more specific category and NOT the overarching, general category
- Increased name and category consistency amongst multi location chains
- Two or more brands at the same location must pick one name
- If Different departments are to have their own page they must have unique categories
- Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
- Solo Practitioners only can use the format of Practice: Practitioner
- Virtual Offices are NOT allowed unless staffed.
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