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NOTE : As per a new notification from Ministry of Corporate Affairs, "As part of updating its registry, MCA would be conducting KYC of all Directors of all companies annually through a new eform viz. DIR-3 KYC to be notified and deployed shortly. Accordingly every Director who has been allotted DIN on or before 31st March, 2018 and whose DIN is in "Approved" status, would be mandatorily required to file form DIR-3 KYC on or before 31st August, 2018.

The form should be filed by every Director using his/her own DSC and should be duly certified by a practicing professional (CA/CS/CMA). Filing of DIR-3 KYC would be mandatory for Disqualified Directors also". For more information you can log on to http://www.mca.gov.in/ (under News and important updates section) 

2015 is shaping up to be a big year for search marketers.

2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies.
If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year:
1. Local signals are going to get specific. Pigeon already showcased Google's commitment to improving the totality of local search. In 2015, I expect they're going to improve their search capabilities even more with proximity-based searches, and wearable technology like smart watches are only going to increase their propensity toward that strategy.

2. Keywords will take another beating. Even now, keywords are almost useless to an SEO strategy. Searches are starting to become more semantically based, meaning Google is attempting to understand your intent rather than analyzing your keyword choices.
3. Social signals will become more sophisticated. It's not clear how social signals exactly play into your rank, but in 2015, you can expect those qualifiers to change. We could even expect a massive update -- think Panda or Penguin scale -- that targets social optimizers.
4. Voice search is going to become popular. With smart watches gaining in popularity and semantic search operating more efficiently than ever, you can bet voice-based search is going to start catching on.
5. Apps will start superseding web pages. Next year, you can bet Google will be indexing just as much information from mobile apps as it does from web pages. App and mobile popularity are becoming more important than ever.
Of course, Google is unpredictable and technologies rarely pan out the way we expect them to. But even if these predictions don't come to life, 2015 will be an exciting and eventful year for search optimization.

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Compare Google local page quality guidelines.

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Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying:

Guidelines for representing your business on Google in 2015
We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google.
For best results using Google My Business:
Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
Make sure your address is accurate and precise.
Choose the fewest number of categories it takes to describe your overall core business.
Old Guidlines for goolg Business Pages

• Descriptors of any sort are NOT allowed
• Categories should be the more specific category and NOT the overarching, general category
• Increased name and category consistency amongst multi location chains
• Two or more brands at the same location must pick one name
• If Different departments are to have their own page they must have unique categories
• Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
• Solo Practitioners only can use the format of Practice: Practitioner
• Virtual Offices are NOT allowed unless staffed.

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When you find Google penalty to your website will lose three things majorly – visibility, traffic and conversions; which is definitely bad for any business. So, it necessary to fix that issue. Howevere ,there are ways that you can follow to get your site back on track after getting hit by a Google penalty.


The recovery period may range from a few weeks to months; so its better to start the recovery plan as soon as possible. Hiring a suitable internet marketing firm  to Google Penguin recovery services provider is yet another way to see improvements after your site is adversely affected by Penguin update.

As Penguin is about link spam related to best quality backlinks, excessive links with optimized anchor text and excessive link exchanges, you can buy high pr backlinks follow steps mentioned below to have effective recovery from the penalty

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1. Download Complete Backlinks List from webmaster   – You can take help of two to three tools for this purpose. Extracting reports from different tools enables you cross-reference the collected data to verify its accuracy. Also, more is the data collected, more are the chances of not missing any links. Most tools available these days come with the export feature that makes it quite easier for you to create & maintain your spreadsheet of backlinks.

2. Analyze your Links Based on Quality –  Check The link page rank,alexa rank,authority of link .One of the reasons for being penalized may be several unnatural links pointing towards your site. It will not indicate that all of your links are bad. You need to identify the links coming from spam sites. Also check for links from non-indexed sites  minus or no page rank, blog networks, and untrustworthy sites and categorize the links as either "OK" or "not OK".

3. Create list of the Links to be Removed – You must maintain a spreadsheet for the links that you want and the ones that you want to remove. It will ensure that you have a clean profile. Also include info like the URL, webmaster's contact info and the changes made to the link.

4. Check with Webmasters – Once you are aware of the links you want to remove, you can use the Webmasters  disavow tool and upload the bad links file them to remove the links. You may be surprised when you get relevant responses from the different webmasters.  go for using the Google disavow tool. This is a really useful tool that will serve your purpose fully